Engagement & outreach
Cultural conversations, partner relationships, and the stories that bring people into the coalition. Stories and storytelling are a craft to transfer information when people are humble enough to listen.
The Plan
Build demand for regional seed
The goal is plain: build awareness and demand for food grown from local and regional seed. Everything else follows.
01
Build the coalition
Connect seed growers and encourage others to take up the work. We connect keepers, stewards, growers, and enthusiasts into one coordinated voice.
Phase one is working with people so voices are heard in conversations, committees, working groups, and partnership collaborations. You can also sign up for updates to help spread this work.
02
Grow awareness and demand
An invitation for partner organizations get consistent messaging with a shared language and iconography.
Buyers gain seed suited to their conditions. Sellers gain recognition for offering it. Eaters get higher quality food and are the consumer power with proof of concept.
03
Engage with standards
Our Standards working group sets the framework for what we promote while integrating the considerations we are hearing from hosted cultural conversations. The promotion is a living directory that points people to the seeds, companies, libraries, and seed producers in their own region. This resource directory is shared via a map with symbols to spot when looking for seed.
How the work is organized
Four working groups
Standards
Finding language that works across cultures and keeping claims about seed origin trustworthy. This is where world-walking between current seed keeper paradigms transcends into relationship with the seed and land.
Education & campaign
Background material, focused toolkits, and a public campaign aim to invite curiosity about this forgotten topic while maintaining trustworthiness in the process. We want people to want to champion our work and logo while spreading their reason to support local seeds.
Governance & development
The structure, funding, and stewardship that keep the coalition durable and accountable.
Anticipated impact
An invitation to this cycle
Food you want
Ingredients from a known source connected to the spaces you live in. Demand for regional seed puts connection and better quality food back on the table.
A lighter ecological footprint
Plants suited to their place need less water, fewer inputs, and less petroleum. They hold up as the weather gets less predictable.
A fairer food system
Relationship with the seed upholds more fairness and care than a consolidated commodity market ever will. Local seeds scale to local money moving through local economies. Local seeds scale to dignity with knowledge keepers of seed traditions.
How it unfolds
From coalition to catalog.
- Growth
Coalition building
Gather the movement: people already doing the work, stories, and surveys that shape what the coalition stands for and asks for.
- Engagement
Cultural conversations
Working groups agree on words and materials that respect current cultural as well ancestral stewards.
- Definition
Standards
Establish standards integrating cultural conversations then publish a directory and regional maps that connect people to the seeds of their place.
- Outreach
Education and campaign
Harvest season: a seed catalog and retail partnerships that put regional seed in people’s hands after understanding why this work helps all of us.
- Goal
Shared impact
A unified concept vetted by a standard promoted by a logo to signal to producers, consumers, and enthusiasts that they can trust the regional and cultural marker it bears to return people to local seeds.
Help build it.
This campaign is powered by partners and in-kind capital. Add your hands, your organization, or your support.
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